Rumored Buzz on The Top Tools and Apps for Real Estate Agents in 2016 (part 1)
If you've experienced heavy "Peaks and Valleys" after 5 years of being a full-time agent, then you either DON'T have a database in-place and if you have one YOU'RE NOT marketing to it efficiently. Unfortunately, there is This Is Noteworthy can use for handling every aspect of a full blown Database Marketing Strategy.
com and Infusion, Soft, but they are costly and not 100% best. (they are truly close though) In the realty industry, many agents and brokers confuse a Database Marketing Plan for a CRM. Although they relate they are not the exact same. A CRM, Customer Relationship Management, is a tool which can help you keep your client relationships through Emails, Texts, Social Network, and/or Physical Mail Pieces.
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The best method is to look at how you're communicating with your Database and what are the most efficient ways for you to keep them having a "Top of Mind Awareness" of you and your organization. The Gary Keller book "The Millionaire Real Estate Representative" is the design template for applying a Database Marketing Strategy into your organization and highly advised if you desire to dive deeper into this topic.
Postcards and Letters. It still works but you have to have an important message with each piece to deliver. Make your messages about your customers and not about you. Offer them valuable material, if you don't these mailers will end up in the trash bin. The number of weekly emails do you receive from a fellow realty representatives advertising their most current open home or brand-new listing? What do you finish with those e-mails? Be sincere.
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Now consider all of the other emails you get daily and the number of of them you delete without even opening them up. Your e-mail inbox is actually the first social media network that existed online. Email is a social media network where messages are being communicated ba